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The complete retail stock management system

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Targeting your customers

Knowing your customers and being able to use the vast amount of personal information now available in the digital age – without violation of their privacy – offers one of the biggest opportunities for retailers.

Thanks to everything from loyalty cards to web-surfing habits, it is now possible for retailers to target customers by sex, age, product , spend and so on.

Managing your customer database has proved particularly popular during the recession because you can easily measure its success against the cost of the marketing to those customers.
Working from data collected more or less automatically from your Epos system or web sites offers more precise targeting making it easy to reach customers and bring them back in.

Trackit allows you, as an independent retailer, to operate in similar style to the major High Street chains, using the latest “Smart cards” to hold customer and points details, at your stores or online with “Profiling” software to provide more precise targeting of customers by direct mail, email or text.

It is clear that this form of marketing works, encouraging existing customers to stay loyal, buy more products and increase their average spend – something every business needs.

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