I was talking to one of our customers recently. He’d been talking about an upgrade to his Trackit epos system for nearly a year, so I thought the delay in confirming the order was probably due to the economy.
How wrong I was!
His problem is that he has been too busy trying to cope with the best year that he has ever done – he has no time to plan an expansion to his system. A problem, no doubt, many retailers would love to have!
It reminds me of the story of the American war between the Army and the Red Indians. The Red Indians are trying to fight off the military with bows and arrows. A salesman with a Gatling gun is tapping the shoulder of the Indian chief. “Chief, can I interest you in this?”
The response, “Go away, can’t you see I’m trying to fight a war.”
Sometimes in business, we all have to reflect whether we need to put time aside now to improve our profitability in the future.
