Fashion retailers and brands are to ramp up investment in ecommerce over the next three years as the market picks up, according to research.

A report published this month “Technology in Fashion” claims retailers are beginning to invest in their businesses again, rather than cutting costs.

63% of businesses said investment in ecommerce and home shopping would be a key strategy over the next 12 months.

55% of retailers predicted their sales would increase next year, with 33% predicting they would remain the same, and only 12% predicting a decrease.

Checking store stock levels from the website, a capability that customers are particularly keen on, is currently offered by only 30 % of retailers.

All these functions are available within the Trackit software, connecting web sites, market places such as eBay, shop stores, office and warehouse functions, all on a “real time” basis.

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